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Our Strategy
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Support
Sanity believes that American public policy can be
decisive in promoting a just, secure and prosperous peace
for Israel and Palestine,
but that, to have that effect, American public policy
must be evenhanded.
We
also believe that one of the best ways of shaping American
public policy is by shaping American public
opinion.
The
Support Sanity campaign is based on three
premises:
-
that
there is a large and
growing "silent majority" that fundamentally accepts an
evenhanded two-state solution as the only humane solution and
thus the only practical solution;
-
that
this majority is silent because:
-
it is not as
deeply invested in the issue as the intensely committed
partisan minorities on both sides;
-
it currently has no obvious
and convenient vehicle for articulating its views;
-
it is easily
intimidated by partisans on both sides (and especially by the
partisans of their “own side”); and
-
what few
statements are made are not heard because they do not command
public attention with the same intensity that acts of violence
and statements of extremism from both sides do;
and
-
that this majority is growing increasingly uneasy at
its own silence, especially as the situation “on the
ground” continues to deteriorate.
In
this context, the Support Sanity campaign to build
massively-visible mass support for an evenhanded two-state
solution seeks to provide an ever-growing
fraction of this growing majority with a range of obvious and
convenient ways to "Make a Statement ·
Make a Difference".
The success of this campaign depends upon creating a “virtuous
cycle” of display and engagement in which the display of
crossed-flags insignia engages new people themselves willing
to display it.
Towards
these ends the Support Sanity campaign:
-
produces
and distributes a diverse range of
inexpensive, attractive, high-quality products bearing the
crossed-flags-over-motto insignia as well as licenses use of
the insignia by others;
-
offers
a centralized support
infrastructure to facilitate the work of campaign
associates;
-
provides unified coordination
of Support Sanity activities in order to maximize their
overall impact;
-
projects
a credible,
professional, reasonable – and hence powerful – positive
image both nationally and internationally;
-
conducts national Support
Sanity activities (such as advertising).
The centerpiece of the
Support Sanity campaign is an attractive and inexpensive lapel
pin that we are encouraging people to wear as part of
their everyday attire. Such a display turns out to be an easy
and effective way of making a dignified statement and of
engaging others – every place one goes. The political
effectiveness of these pins is heightened by the increased
political effectiveness of pin-wearers – to which end Support
Sanity provides a simple "Lapel Pin Owner’s Manual" that
outlines the ways in which pins can be used to maximum
advantage.
Although
Support Sanity is targeted primarily to Americans at large, it
will by its very nature be most relevant to those who feel
personally connected to the conflict – i.e. Jews and
Arabs/Muslims/Palestinians. Likewise, although the success of
this campaign will be measured by the shift they produce in
the “mainstream”, those who think of themselves as
“progressive” are more likely to actively
participate.
Thus, Support Sanity strategically seeks to
initially engage "progressive" individuals and organizations
(and especially Jewish and Arab/Muslim ones) both as a
means of maximizing insignia awareness and display and as a
means of recruiting other progressive individuals and
organizations into the Support Sanity and Six Day Peace
campaigns. Over the longer term, however, Support Sanity seeks
to use its success within these progressive communities as a
means of increasing their visibility and success among "mainstream" individuals and organizations (again,
especially Jewish and Arab/Muslim ones).
By
shaping mainstream American public opinion in favor of an
evenhanded two-state solution Support Sanity seeks to shape
American public policy in the same direction and thus promote
the realization of such a solution.
Please contact us
if you'd like more information.
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